Can we stop pretending like our frameworks are the final word?We need to do a better job of prioritizing the person over the process.We need to leave room for the possibility that our method miiiight not work for certain brains, cultures, personalities, circumstances.That truth doesn't necessarily mean anything about your method, btw.It's just that you can't possibly have one method that works for everyone and every situation. Yet so many of us pretend otherwise. Hey, I used to do that, too....
about 1 month ago • 1 min read
I once taught dance in a city full of dance studios—but still managed to fill my classes from day one. 💃🏽 The only marketing I did was on IG when I had around 800 followers.Other local dance teachers were locally and IG famous.The only training I had was dancing in my bedroom. 🤭Other dance teachers were WAY more skilled and highly trained.I pulled that off cuz I offered something different: dance classes for ordinary people. Screenshot of my dance video on LinkedIn showing me in the middle of...
about 1 month ago • 1 min read
The problem with experts is they think they're supposed to know everything. Not because they necessarily have huge egos.I think it's more so because of the programming. Somewhere along the way, we decided that “expert” meant: -always certain -always confident -always having the answer Because if you, the expert, don't know...Won’t people lose trust in you?I believe the opposite is true, actually. I'm writing this email after an initial chiro appointment. Chiro Doc: "Most people with frozen...
about 1 month ago • 2 min read
“What does getting good at sales actually look like?” 🤔Tarzan Kay recently hosted a Q&A panel as part of the Girl Boss Apology Tour.And that was one of the (brilliant) questions that was submitted by an attendee. The question reminded me of two truths:1) I've always been good at sales—including when I followed traditional sales advice.2) I despise traditional sales advice.Back when I sold garbage removal at a premium price, I was one of the top performing sales peeps on my team.Their sales...
about 2 months ago • 6 min read
When I was a kid, all I ever wanted was to walk into a souvenir shop knowing that I would find my name on a keychain. But every freaking time it was: Matthew … Megan … Melissa … Michael … Michelle … Nancy…Holds breath … Natalie Damnit! So close.Keeps spinning the squeaky metal rack cuz mayyybe they put it in the wrong order.Nathan… Nicholas… Nicole… Noah…Paul...Does a once-over from A to Z in case someone decided to rearrange the alphabet that day.Nope. Same alphabet. No Natalia.Leaves the...
about 2 months ago • 1 min read
Last week, a LinkedIn connection, Breauna Dorelus, asked the solopreneurs in her network what they do to make running a one-person show easier.GREAT question.I'm a one-person show who is far from having it all figured out. But I left a comment sharing a few things that have made a big difference for me. My response seemed to land well so I thought I'd share it with you, too (these will be helpful even if you aren't solo):"Having a coach or even a peer as a sounding board has helped a tonnn. I...
2 months ago • 1 min read
When I became an entrepreneur, I became very…sedentary.Like, 800-steps-in-a-day level sedentary. 🐌And apparently the average is 3000. I’ve been trying to remedy this for more than 5 years.I’d come up with these elaborate 6-8 week workout plans and huge step goals. And I couldn’t stick to it for ONE week.Finally, I decided to try a different approach last December…a micro goal:10 min of low-impact bodyweight 3x a week.Listen, I’ve been an active person for most of my life. That goal felt...
2 months ago • 1 min read
Heyo,If the last 90 days of marketing felt scattered and inconsistent, I've got something for you that will help the next 90 feel a lot more grounded and doable. It's Aligned & Adaptable, a quarterly marketing planner I built in Notion. And it's free at the moment.Most of us fall short in following our marketing plans because we don't account for these 4 factors:1) Days when we’re at low-capacityIf you’re a human with a period, a family, chronic health challenges, trauma brain, an...
2 months ago • 1 min read
Q: What does it look like to be yourself in business?A: 👇🏽👇🏽👇🏽 A GIF of purple-haired Heather O'Neill and silver-haired me just being ourselves (making funny faces with our tongues sticking out). That's me n' my business coach, Heather. She’s a genius at helping business owners free themselves from the suffocating box of business norms. I highly recommend reaching out to her if you’re interested in working with her (or feel free to reply to this email to ask me questions about my...
3 months ago • 2 min read
I bet you’ll get a new client this week if you do this before you write sales content:Reconnect with why your offering is genuinely incredible.How?Revisit old testimonials.Recall the transformations you've assisted with.Reflect on all the aspects of your offering that can't be found anywhere else.Remember how your offering supports your mission.In other words, find the conviction.Conviction leads to conversions. And it needs to be there BEFORE you write the sales content. Conviction is why I...
3 months ago • 1 min read