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I dunno 'bout you but I'm planning to get a LOT more visible in 2026.
I'll be starting from scratch on a different platform. 👀 (any guesses which one?) and I'll be posting lotsss so I can learn fast.
I'm committing to weekly newsletters.
I'm doing guest spots on podcasts like I'm Mel Robbins on book tour.
I'm very excited for it all. And I know that I tend go ALL in...and then burnout.
So I got clear on the constraints, structures, and schedules I need to make sure I don't play out that old story.
And I'm encouraging my clients to do the same.
Cuz you know what they say..."99% of humans abandon their very hairy goals by 12 pm on Jan 1st" or whatever the stat.
So if you're also planning to increase your visibility in 2026, here are some ideas worth reflecting on:
1. Know how much time you actually have to pour into your marketing.
Not theoretical time. Not best-case-scenario time.
Here's how I do it:
I go through my calendar for the quarter and block out all events, personal and biz. I block out family/rest time, delivery time, and admin time.
What’s left is how much time I have to do the marketing.
If I find that I need more marketing time, I figure out what to eliminate or reschedule.
2. Make a content creation schedule that matches your energy cycle.
The first idea was about determining how much time you have. This one is about determining when to create.
My energy levels vary a lot from one day to the next, one hour to the next.
But I uncovered some notable energy patterns after tracking my energy by the hour for a month.
My content creation schedule is based on that data.
3. Become a track star.
I resisted this for a long time but tracking is truly a non-negotiable for all of us who aren't just creating content for funsies.
If you don’t know what’s working (or draining you), you won't know what to double down on or delete.
I recommend tracking ease, alignment, lead and lag indicators.
I'll be helping my Momentum subscribers do this for themselves in the new year.
4. If you're on social, get clear on which algorithm games you’re willing to play and which ones you absolutely refuse to give in to.
The way I see it, if we're choosing to use algo-based platforms, we can't completely ignore the algo and expect results.
It is what it is.
Discussions about algorithms can get really heated and really distracting. The topic can easily take over your feed, your thoughts, your marketing decisions.
Next thing you know you've left the platform without replacing it with an equivalent visibility strategy.
(BTW newsletters don't really build visibility. There seems to be some confusion about this. They're best for building trust and getting sales. I see a lot of people announcing that they're done with the algorithm and are choosing to focus on their newsletter instead. If you're looking for social media alternatives, check this list.
Know where you stand on the algo so that other people's opinions and feelings don't lead to any drastic moves.
For me, I'm not big on doing what's trending for the sole purpose of pleasing the algo.
Zero judgement to those who do. I'm just not that person.
But I've come to terms with the fact that LinkedIn will punish you HARD if you share links in your posts. So I'm toning the link frequency way down and tweaking my LinkedIn strategy.
5. Set up a repurposing rhythm.
Because constantly creating 100% brand new content is unnecessary and inefficient. Repost your greatest hits. Rework the ones that flopped. Re-structure the same message in different formats.
6. Eliminate Blank Page Syndrome.
This one's not an issue for me. But if you have trouble thinking about what to say in your content, you're in the majority. And you might want to join Momentum.
7. Identify your bare minimum content moves.
During low-capacity days or seasons, you might need to adapt your marketing tactics. Best be prepared for those moments ahead of time with low-lift marketing moves.
(I'm all for taking breaks from content creation but this prevents anxiety-inducing, unplanned ghosting that is mentally challenging to come back from.)
8. Schedule time to create compounding content.
These are pieces that you create once but work repeatedly. So, a lead magnet, a welcome sequence, your signature stories, an FAQ, a signature talk or workshop...etc.
That's all for now, my friend. If you have questions or opinions about any of the above, hit 'reply'.
With care,
Natalia
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