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I bet you’ll get a new client this week if you do this before you write sales content: And it needs to be there BEFORE you write the sales content. Conviction is why I was able to make 180 sales when I launched a brand new offer using a plain ol’ Google Doc. It's why I was able to sell out a four-figure offering with no sales page of anyyy kind...just content and convos in the DMs. I don't write my sales content without tapping into an “OMG this is SO fkn good!!” state of mind about my product/service. Cuz people buy from people who do great work AND believe in their offering. I see you out there with your incredible offering...being all quiet and humble. Tap into your conviction. Write your sales content from that place. And watch what happens. P.S. I can’t give you the conviction but I CAN give you the messaging strategy and support that will show you exactly what your prospects need to hear in order to buy. Enter, Iconic Offer Messaging: Done-for-you, 1:1 messaging strategy & support where we turn your offer into inevitable sales. I have 4 spots open. Apply here. |
The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
Read time: 3 minWelllll 2026 sure didn't waste any time in bringing on more chaos and devastation. I dunno about you but I've been bouncing between feeling survivor's guilt, gratitude for safety, helplessness, shedding tears for all those who are impacted, relieved that my parents changed their minds about immigrating to the US under refugee status and instead moved us to Canada (not as refugees), regulating my nervous system so that I don't get stuck in freeze mode, wondering "how the F do I...
Read time: 3 min 38 secYou're really good at what you do, right?I bet you surprise yourself from time to time and get outta-this-world results for the people you serve. And when that happens, you can’t wait to share your customer’s story with your audience. You’re thinking, “Oooo they’re gonna be sOoOo impressed. They're gonna whip out their wallets on the spot!” First, yay for those outstanding results!But on another note, if your case study sounds too good to be true…your audience will...
Read time: 3 min 25 secI dunno 'bout you but I'm planning to get a LOT more visible in 2026.I'll be starting from scratch on a different platform. 👀 (any guesses which one?) and I'll be posting lotsss so I can learn fast.I'm committing to weekly newsletters.I'm doing guest spots on podcasts like I'm Mel Robbins on book tour. I'm very excited for it all. And I know that I tend go ALL in...and then burnout. So I got clear on the constraints, structures, and schedules I need to make sure I don't...