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I bet you’ll get a new client this week if you do this before you write sales content: And it needs to be there BEFORE you write the sales content. Conviction is why I was able to make 180 sales when I launched a brand new offer using a plain ol’ Google Doc. It's why I was able to sell out a four-figure offering with no sales page of anyyy kind...just content and convos in the DMs. I don't write my sales content without tapping into an “OMG this is SO fkn good!!” state of mind about my product/service. Cuz people buy from people who do great work AND believe in their offering. I see you out there with your incredible offering...being all quiet and humble. Tap into your conviction. Write your sales content from that place. And watch what happens. P.S. I can’t give you the conviction but I CAN give you the messaging strategy and support that will show you exactly what your prospects need to hear in order to buy. Enter, Iconic Offer Messaging: Done-for-you, 1:1 messaging strategy & support where we turn your offer into inevitable sales. I have 4 spots open. Apply here. |
The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
“What does getting good at sales actually look like?” 🤔Tarzan Kay recently hosted a Q&A panel as part of the Girl Boss Apology Tour.And that was one of the (brilliant) questions that was submitted by an attendee. The question reminded me of two truths:1) I've always been good at sales—including when I followed traditional sales advice.2) I despise traditional sales advice.Back when I sold garbage removal at a premium price, I was one of the top performing sales peeps on my team.Their sales...
When I was a kid, all I ever wanted was to walk into a souvenir shop knowing that I would find my name on a keychain. But every freaking time it was: Matthew … Megan … Melissa … Michael … Michelle … Nancy…Holds breath … Natalie Damnit! So close.Keeps spinning the squeaky metal rack cuz mayyybe they put it in the wrong order.Nathan… Nicholas… Nicole… Noah…Paul...Does a once-over from A to Z in case someone decided to rearrange the alphabet that day.Nope. Same alphabet. No Natalia.Leaves the...
Last week, a LinkedIn connection, Breauna Dorelus, asked the solopreneurs in her network what they do to make running a one-person show easier.GREAT question.I'm a one-person show who is far from having it all figured out. But I left a comment sharing a few things that have made a big difference for me. My response seemed to land well so I thought I'd share it with you, too (these will be helpful even if you aren't solo):"Having a coach or even a peer as a sounding board has helped a tonnn. I...