The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
I made 180 sales using a Google Doc
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I bet you’ll get a new client this week if you do this before you write sales content: And it needs to be there BEFORE you write the sales content. Conviction is why I was able to make 180 sales when I launched a brand new offer using a plain ol’ Google Doc. It's why I was able to sell out a four-figure offering with no sales page of anyyy kind...just content and convos in the DMs. I don't write my sales content without tapping into an “OMG this is SO fkn good!!” state of mind about my product/service. Cuz people buy from people who do great work AND believe in their offering. I see you out there with your incredible offering...being all quiet and humble. Tap into your conviction. Write your sales content from that place. And watch what happens. P.S. I can’t give you the conviction but I CAN give you the messaging strategy and support that will show you exactly what your prospects need to hear in order to buy. Enter, Iconic Offer Messaging: Done-for-you, 1:1 messaging strategy & support where we turn your offer into inevitable sales. I have 4 spots open. Apply here. |
Harm Less, Sell Better.
The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
Can we stop pretending like our frameworks are the final word?We need to do a better job of prioritizing the person over the process.We need to leave room for the possibility that our method miiiight not work for certain brains, cultures, personalities, circumstances.That truth doesn't necessarily mean anything about your method, btw.It's just that you can't possibly have one method that works for everyone and every situation. Yet so many of us pretend otherwise. Hey, I used to do that, too....
I once taught dance in a city full of dance studios—but still managed to fill my classes from day one. 💃🏽 The only marketing I did was on IG when I had around 800 followers.Other local dance teachers were locally and IG famous.The only training I had was dancing in my bedroom. 🤭Other dance teachers were WAY more skilled and highly trained.I pulled that off cuz I offered something different: dance classes for ordinary people. Screenshot of my dance video on LinkedIn showing me in the middle of...
The problem with experts is they think they're supposed to know everything. Not because they necessarily have huge egos.I think it's more so because of the programming. Somewhere along the way, we decided that “expert” meant: -always certain -always confident -always having the answer Because if you, the expert, don't know...Won’t people lose trust in you?I believe the opposite is true, actually. I'm writing this email after an initial chiro appointment. Chiro Doc: "Most people with frozen...