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Harm Less, Sell Better.

The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.

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Very hairy. Very audacious.

Read time: 4.5 minMy goal was 300 on the waitlist and 100 paying customers. Very hairy. Very audacious. The result:300+ waitlisted, 180 paid. 🄹Building in public, baby! There's a reason people swear by it.PLEASE give it a go next time you're creating a new offer. If you need specific examples to wrap your head around this concept, I got you. But first... What exactly is 'building in public'? Building in public (BIP) is about openly sharing the development of an offer with your audience as it...

ā€œWhat does getting good at sales actually look like?ā€ šŸ¤”Tarzan Kay recently hosted a Q&A panel as part of the Girl Boss Apology Tour.And that was one of the (brilliant) questions that was submitted by an attendee. The question reminded me of two truths:1) I've always been good at sales—including when I followed traditional sales advice.2) I despise traditional sales advice.Back when I sold garbage removal at a premium price, I was one of the top performing sales peeps on my team.Their sales...

When I was a kid, all I ever wanted was to walk into a souvenir shop knowing that I would find my name on a keychain. But every freaking time it was: Matthew … Megan … Melissa … Michael … Michelle … Nancy…Holds breath … Natalie Damnit! So close.Keeps spinning the squeaky metal rack cuz mayyybe they put it in the wrong order.Nathan… Nicholas… Nicole… Noah…Paul...Does a once-over from A to Z in case someone decided to rearrange the alphabet that day.Nope. Same alphabet. No Natalia.Leaves the...

Last week, a LinkedIn connection, Breauna Dorelus, asked the solopreneurs in her network what they do to make running a one-person show easier.GREAT question.I'm a one-person show who is far from having it all figured out. But I left a comment sharing a few things that have made a big difference for me. My response seemed to land well so I thought I'd share it with you, too (these will be helpful even if you aren't solo):"Having a coach or even a peer as a sounding board has helped a tonnn. I...

When I became an entrepreneur, I became very…sedentary.Like, 800-steps-in-a-day level sedentary. 🐌And apparently the average is 3000. I’ve been trying to remedy this for more than 5 years.I’d come up with these elaborate 6-8 week workout plans and huge step goals. And I couldn’t stick to it for ONE week.Finally, I decided to try a different approach last December…a micro goal:10 min of low-impact bodyweight 3x a week.Listen, I’ve been an active person for most of my life. That goal felt...

Heyo,If the last 90 days of marketing felt scattered and inconsistent, I've got something for you that will help the next 90 feel a lot more grounded and doable. It's Aligned & Adaptable, a quarterly marketing planner I built in Notion. And it's free at the moment.Most of us fall short in following our marketing plans because we don't account for these 4 factors:1) Days when we’re at low-capacityIf you’re a human with a period, a family, chronic health challenges, trauma brain, an...

Q: What does it look like to be yourself in business?A: šŸ‘‡šŸ½šŸ‘‡šŸ½šŸ‘‡šŸ½ A GIF of purple-haired Heather O'Neill and silver-haired me just being ourselves (making funny faces with our tongues sticking out). That's me n' my business coach, Heather. She’s a genius at helping business owners free themselves from the suffocating box of business norms. I highly recommend reaching out to her if you’re interested in working with her (or feel free to reply to this email to ask me questions about my...

I bet you’ll get a new client this week if you do this before you write sales content:Reconnect with why your offering is genuinely incredible.How?Revisit old testimonials.Recall the transformations you've assisted with.Reflect on all the aspects of your offering that can't be found anywhere else.Remember how your offering supports your mission.In other words, find the conviction.Conviction leads to conversions. And it needs to be there BEFORE you write the sales content. Conviction is why I...

Read time: 3 minWelllll 2026 sure didn't waste any time in bringing on more chaos and devastation. I dunno about you but I've been bouncing between feeling survivor's guilt, gratitude for safety, helplessness, shedding tears for all those who are impacted, relieved that my parents changed their minds about immigrating to the US under refugee status and instead moved us to Canada (not as refugees), regulating my nervous system so that I don't get stuck in freeze mode, wondering "how the F do I...

Read time: 3 min 38 secYou're really good at what you do, right?I bet you surprise yourself from time to time and get outta-this-world results for the people you serve. And when that happens, you can’t wait to share your customer’s story with your audience. You’re thinking, ā€œOooo they’re gonna be sOoOo impressed. They're gonna whip out their wallets on the spot!ā€ First, yay for those outstanding results!But on another note, if your case study sounds too good to be true…your audience will...

Read time: 3 min 25 secI dunno 'bout you but I'm planning to get a LOT more visible in 2026.I'll be starting from scratch on a different platform. šŸ‘€ (any guesses which one?) and I'll be posting lotsss so I can learn fast.I'm committing to weekly newsletters.I'm doing guest spots on podcasts like I'm Mel Robbins on book tour. I'm very excited for it all. And I know that I tend go ALL in...and then burnout. So I got clear on the constraints, structures, and schedules I need to make sure I don't...