|
Can we stop pretending like our frameworks are the final word? |
The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
I once taught dance in a city full of dance studios—but still managed to fill my classes from day one. 💃🏽 The only marketing I did was on IG when I had around 800 followers.Other local dance teachers were locally and IG famous.The only training I had was dancing in my bedroom. 🤭Other dance teachers were WAY more skilled and highly trained.I pulled that off cuz I offered something different: dance classes for ordinary people. Screenshot of my dance video on LinkedIn showing me in the middle of...
The problem with experts is they think they're supposed to know everything. Not because they necessarily have huge egos.I think it's more so because of the programming. Somewhere along the way, we decided that “expert” meant: -always certain -always confident -always having the answer Because if you, the expert, don't know...Won’t people lose trust in you?I believe the opposite is true, actually. I'm writing this email after an initial chiro appointment. Chiro Doc: "Most people with frozen...
“What does getting good at sales actually look like?” 🤔Tarzan Kay recently hosted a Q&A panel as part of the Girl Boss Apology Tour.And that was one of the (brilliant) questions that was submitted by an attendee. The question reminded me of two truths:1) I've always been good at sales—including when I followed traditional sales advice.2) I despise traditional sales advice.Back when I sold garbage removal at a premium price, I was one of the top performing sales peeps on my team.Their sales...