I once taught dance in a city full of dance studios—but still managed to fill my classes from day one. 💃🏽
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The only marketing I did was on IG when I had around 800 followers.
Other local dance teachers were locally and IG famous.
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The only training I had was dancing in my bedroom. 🤭
Other dance teachers were WAY more skilled and highly trained.
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I pulled that off cuz I offered something different: dance classes for ordinary people.

My classes were for the ones who had no ambitions to ever perform. The ones who were too shy to go to the popular dance classes. The ones who felt out of place in most studios.
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I offered an experience for the ordinary person to move n' groove without feeling judged.
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That's why it was so easy to sell.
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We gotta be able to pinpoint how our offerings are unique from the rest. And then embody and communicate that in our marketing.
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Otherwise, we risk becoming a commodity...which ain't great for business.
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I don’t teach dance at the moment. These days I’m a marketing educator and strategist. There are a bajillion of those out there.
But my unique flavour is found in my humanity-first approach to marketing (instead of the typical toxic, manipulative, coercive approach we all know and hate).
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What's your unique flavour? Why would your prospects choose you over all the other options?
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If you don’t know the answer to that, I can help you figure it out in a 1:1 consultation.
​Apply here and I’ll let you know if it’s a fit (if not, I’ll try to recommend a more suitable solution).
It costs $799 but if you qualify for the Where’s My Keychain discount, you save $150 (only till May 11th).
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With care,
Natalia
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​P.S. Peep the dance video I pulled from the archives and posted here.​
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