The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
Savings for the excluded ones
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But every freaking time it was: Matthew … Megan … Melissa … Michael … Michelle … Nancy… If your name was nowhere to be found on those keychains either, this one's for us. The price is $799 USD for Susan, Michael, Dave, and Natalie. Through the form I'll get to know if you're a good fit for the 1:1 Power Hour. If not, I'll either suggest a more suitable way for us to solve your marketing challenge. Or if it's outside my expertise, I'll try to make a recommendation. If it's a fit, your responses will give me the necessary background information I need so that we can make the most of our time together on the call. |
Harm Less, Sell Better.
The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
Can we stop pretending like our frameworks are the final word?We need to do a better job of prioritizing the person over the process.We need to leave room for the possibility that our method miiiight not work for certain brains, cultures, personalities, circumstances.That truth doesn't necessarily mean anything about your method, btw.It's just that you can't possibly have one method that works for everyone and every situation. Yet so many of us pretend otherwise. Hey, I used to do that, too....
I once taught dance in a city full of dance studios—but still managed to fill my classes from day one. 💃🏽 The only marketing I did was on IG when I had around 800 followers.Other local dance teachers were locally and IG famous.The only training I had was dancing in my bedroom. 🤭Other dance teachers were WAY more skilled and highly trained.I pulled that off cuz I offered something different: dance classes for ordinary people. Screenshot of my dance video on LinkedIn showing me in the middle of...
The problem with experts is they think they're supposed to know everything. Not because they necessarily have huge egos.I think it's more so because of the programming. Somewhere along the way, we decided that “expert” meant: -always certain -always confident -always having the answer Because if you, the expert, don't know...Won’t people lose trust in you?I believe the opposite is true, actually. I'm writing this email after an initial chiro appointment. Chiro Doc: "Most people with frozen...