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Harm Less, Sell Better.

Too little "service", too much "professional"

Published 5 months ago • 1 min read

(Go ahead and read the intro but fyi this edition features a conversation with Marisa Nelson that you'll want to listen to.)
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Ever worked with a service provider—maybe an accountant, a lawyer, a doctor, or maybe even a marketer—that made you feel frustrated, unsure, hesitant to ask questions...?
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Service pros often wear the "professional" label with pride, not realizing that the behaviour that tends to accompany that concept creates a barrier to accessibility and connection with clients.
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I sat down with Marisa Nelson, a Wills, Trusts, and Probate lawyer, to chat about this topic in the hopes that it would spark some ideas for myself, Marisa, and any entrepreneur listening, to create a friendlier and more accessible experience for the people we serve.
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You'll find takeaways from this convo even if you're not a service provider, btw.
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Here's what we covered:​
-Common practices that create accessibility barriers for clients
-Marisa's and my own negative experiences with professional service providers
-Brainstorming ways service providers can be more supportive via language, tools, as well in-the-moment and asynchronous opportunities
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Alright let's get into the conversation with Marisa Nelson.
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​Tune in here, fast forward to the 1m08s mark to skip the audio version of the above, and get straight to the conversation.
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Then hit 'reply' and let me know if you had any takeaways, input, or opinions on the topic.
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A couple more things:
1) You can connect with Marisa via Instagram or through her website.
2) Feel free to forward this email to your entrepreneur or service pro friends
3) If a friend sent this to you, you can subscribe to my newsletter for more content like this.
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That's it, my friend.
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Talk soon,
Natalia

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Harm Less, Sell Better.

with Natalia Sanyal

The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.

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