When I became an entrepreneur, I became very…sedentary.
Like, 800-steps-in-a-day level sedentary. 🐌
And apparently the average is 3000.
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I’ve been trying to remedy this for more than 5 years.
I’d come up with these elaborate 6-8 week workout plans and huge step goals. And I couldn’t stick to it for ONE week.
Finally, I decided to try a different approach last December…a micro goal:​
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10 min of low-impact bodyweight 3x a week.
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Listen, I’ve been an active person for most of my life. That goal felt pointless.
But clearly, attempting the big hairy goals weren't working so…
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I wasn’t aiming to get fit with that plan. I was just hoping to stick to my commitment and make a wee bit of progress.
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Fast forward 4 months, I’m strength training 4 times a week, lifting 40 lbs. And I’m either playing tennis, rowing, or running two days a week.
I’M SO HAPPY ABOUT IT! I’ve got tons of energy. I’m getting stronger. I feel guuud.
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​Lesson learned -> Micro-goals can be much more effective than BHAGs.​
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Thing is, my brain really resists the idea of starting slow.
It’s just so boring.
It doesn’t have the same pull as “ALL OR NOTHING!” “GO BIG OR GO HOME!” “BEAST MODE ON!”
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But it works.
It’s sustainable.
It sets you up for progress.
It builds self-trust and tolerance.
It’s easy on your nervous system.
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The same goes for marketing our businesses.
If you’re struggling to send weekly newsletters, start with once a month. Or even once a quarter.
If you keep second-guessing yourself when you try to post on social, give yourself a pass to post with zero strategy for a while and pay no mind to the numbers.
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Sometimes us entrepreneurs are too ambitious. We start out sprinting and we burn out quick.
​We don't give baby steps enough credit when they're often the thing that gets us to where we wanna be.​
They make take longer than we’d like but they set us up for real, long-lasting shifts.
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So if you’ve been stuck in stop-start cycles with your marketing, try a micro-goal.
And stay with it till the resistance disappears.
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✌🏽Natalia
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P.S. If you have trouble figuring out what the heck to say in your newsletter or social platforms, my weekly content prompts and voice-honouring templates will fix that for about $1/day. It's called Momentum. Members love it.

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