The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
How do solopreneurs do it all?
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Last week, a LinkedIn connection, Breauna Dorelus, asked the solopreneurs in her network what they do to make running a one-person show easier. I resist rigid schedules but having a rhythm for my days (ex. Mondays I work from the cafe. Tuesdays I work on admin in the morning...etc) goes a long way for me. Having a marketing plan that adapts to my capacity has kept me from the unintentional stop-start marketing cycles. Being crystal clear on my brand message topic categories and then jotting down content ideas as they pop up throughout the day. Having a one-question google form asking my new subscribers to "Ask me anything. And/or tell me what's your biggest challenge when writing content or copy." has been an invaluable automated collection system of audience insights. Using Google Tasks is my favourite, super simple, project/task management system. I've tried Asana (which I liked but couldn't stick to) and Clickup (not a fan). Google Tasks is awesome cuz it's stacking onto an existing habit of checking my Google Calendar." |
Harm Less, Sell Better.
The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
“What does getting good at sales actually look like?” 🤔Tarzan Kay recently hosted a Q&A panel as part of the Girl Boss Apology Tour.And that was one of the (brilliant) questions that was submitted by an attendee. The question reminded me of two truths:1) I've always been good at sales—including when I followed traditional sales advice.2) I despise traditional sales advice.Back when I sold garbage removal at a premium price, I was one of the top performing sales peeps on my team.Their sales...
When I was a kid, all I ever wanted was to walk into a souvenir shop knowing that I would find my name on a keychain. But every freaking time it was: Matthew … Megan … Melissa … Michael … Michelle … Nancy…Holds breath … Natalie Damnit! So close.Keeps spinning the squeaky metal rack cuz mayyybe they put it in the wrong order.Nathan… Nicholas… Nicole… Noah…Paul...Does a once-over from A to Z in case someone decided to rearrange the alphabet that day.Nope. Same alphabet. No Natalia.Leaves the...
When I became an entrepreneur, I became very…sedentary.Like, 800-steps-in-a-day level sedentary. 🐌And apparently the average is 3000. I’ve been trying to remedy this for more than 5 years.I’d come up with these elaborate 6-8 week workout plans and huge step goals. And I couldn’t stick to it for ONE week.Finally, I decided to try a different approach last December…a micro goal:10 min of low-impact bodyweight 3x a week.Listen, I’ve been an active person for most of my life. That goal felt...