The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
How do solopreneurs do it all?
|
Last week, a LinkedIn connection, Breauna Dorelus, asked the solopreneurs in her network what they do to make running a one-person show easier. I resist rigid schedules but having a rhythm for my days (ex. Mondays I work from the cafe. Tuesdays I work on admin in the morning...etc) goes a long way for me. Having a marketing plan that adapts to my capacity has kept me from the unintentional stop-start marketing cycles. Being crystal clear on my brand message topic categories and then jotting down content ideas as they pop up throughout the day. Having a one-question google form asking my new subscribers to "Ask me anything. And/or tell me what's your biggest challenge when writing content or copy." has been an invaluable automated collection system of audience insights. Using Google Tasks is my favourite, super simple, project/task management system. I've tried Asana (which I liked but couldn't stick to) and Clickup (not a fan). Google Tasks is awesome cuz it's stacking onto an existing habit of checking my Google Calendar." |
Harm Less, Sell Better.
The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.
Can we stop pretending like our frameworks are the final word?We need to do a better job of prioritizing the person over the process.We need to leave room for the possibility that our method miiiight not work for certain brains, cultures, personalities, circumstances.That truth doesn't necessarily mean anything about your method, btw.It's just that you can't possibly have one method that works for everyone and every situation. Yet so many of us pretend otherwise. Hey, I used to do that, too....
I once taught dance in a city full of dance studios—but still managed to fill my classes from day one. 💃🏽 The only marketing I did was on IG when I had around 800 followers.Other local dance teachers were locally and IG famous.The only training I had was dancing in my bedroom. 🤭Other dance teachers were WAY more skilled and highly trained.I pulled that off cuz I offered something different: dance classes for ordinary people. Screenshot of my dance video on LinkedIn showing me in the middle of...
The problem with experts is they think they're supposed to know everything. Not because they necessarily have huge egos.I think it's more so because of the programming. Somewhere along the way, we decided that “expert” meant: -always certain -always confident -always having the answer Because if you, the expert, don't know...Won’t people lose trust in you?I believe the opposite is true, actually. I'm writing this email after an initial chiro appointment. Chiro Doc: "Most people with frozen...