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Harm Less, Sell Better.

Alts to replace rat poison copy

Published 4 months ago • 1 min read

Read time: 1 min​
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Dear everyone with an enticing freebie,
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If they just trusted you enough to opt in, please do not hit them with giant all-caps font, bright red words, caution signs, and a message that's more appropriate for a bottle of rat poison.
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See unfortunate real-life example below.
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Just don't do it.
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I can pretty much guarantee that this 'buy or die' tone will leave them feeling ambushed and annoyed. Ask me how I know.
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And if you're like "Mehhh. I don't care about their feelings as long as I get paid".
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The thing is, you won't get paid.
What you will get is an immediate 'unsubscribe' and a bad reputation.
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​Instead, consider a message more along the lines of:​
–“Thanks for grabbing your freebie. Here’s something else you might find helpful.”
–"Since you’re interested in [TOPIC], you might also love this.”
–“If you’d like to go deeper, here’s your next step.”
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Sincerely,
A marketer who believes 'free' should also mean 'harassment free'.
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P.S. I implore you to click here for we must not end the week on a grouchy note.
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Harm Less, Sell Better.

with Natalia Sanyal

The newsletter where personal brands learn to market themselves with integrity. I share humanity-first marketing perspectives, tips, and tools, sustainable marketing practices, and the highs and lows of my own marketing experiments.

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